• At the recent Meta Connect 2024 event, CEO Mark Zuckerberg introduced a new feature that allows creators to utilize AI-powered video avatars, enabling them to create realistic digital representations of themselves. This innovation builds on the AI avatars that were first announced at the previous year's Connect event and became available to creators with the launch of Meta's AI Studio platform in July 2024. Initially, these avatars could only interact with fans through text, but the latest update allows for voice conversations across popular platforms such as Messenger, Instagram, and WhatsApp. During a live demonstration, artist and author Don Allen Stevenson III showcased his video avatar, which was able to respond to questions about his creative process. While the avatar's speech patterns and lip synchronization still require refinement, it presented a convincing likeness and demonstrated the potential for creators to enhance their audience engagement. The AI was capable of handling questions smoothly and recognized when inquiries fell outside its expertise. Meta plans to begin testing these video avatars with users in the upcoming year. Although Meta's offering is not entirely groundbreaking—similar technologies are already available from competitors like HeyGen and Synthesia—its focus on creators and seamless integration across Meta's platforms sets it apart. The reception from creators and fans remains to be seen, especially in light of the mixed reactions to Meta's earlier celebrity AI avatars, which have since been discontinued. Chris McKay, the founder and chief editor of Maginative, emphasizes the importance of AI literacy and strategic adoption in the evolving landscape of artificial intelligence.